Walker's Chocolates

The Walker's family has been creating chocolates in a very traditional way for the past 30 years.  The only problem with this was their brand which started to draw the more aging generation, their loyal customers.

So they decided to create a  new type of packaging, something to help their chocolates to stand out from the crowd and to draw attention to younger generations. The solution was a transformation from a utilitarian box to a beautiful gift box with the extended value of not having to buy additional wrapping paper when buying it as a gift!

Great thinking!