Wednesday 6 March 2013

Thirstday : Look again

And in the blink of an eye, the next Thirstday is upon us.  Today we are going to have a look not just at a limited edition beverage, but more importantly a beverage which was created not to blend in with the crowd.

It is important for packaging designers to create within the set image for a product, e.g all beer bottles should look more or less the same when it comes to shape and size, in order for the buyer to easily spot the product of their choice.  However, there is always an exception, and this is where packaging actually comes to life. 

No one can argue that they wouldn't notice an odd one out in a crowd, and this is exactly what the designers of Ampro Design did.  They created wine as corporate gifts for their international customers, but put it in milk bottles.  This is an immediate eye-catcher seeing as milk isn't a popular corporate gift in any case.  The wine now has a outstanding look about it, and won't be forgotten soon by anyone who came in contact with it. What an interesting item to add to a wine collection!

Talk about rare packaging!





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