Casa Rex, a multi-awarded international design consultancy has developed a new series of Easter packaging for Brigaderia — a Brazilian confectionery store that sells brigadeiro (a type of brazillion bon bons) sweets. Last year (2012) they have taken Brigaderia back to more nostalgic times, recreating advertising prints from the 50′s and the 60′s.
“We adapted old prints that had been used to promote popular products such as margarine, soap and even a television – all of which have nothing to do with brigadeiros. What makes the new packs unique is the positioning of the brigadeiros where the old products used to be. By combining vintage images with vibrant colours, the visual identity becomes a picturesque representation of old advertising set within a new context. At such times of the year when brands tend to use similar visual codes, there is nothing better than getting away from clichés”, says Gustavo Piqueira, head of Casa Rex and also the creative director of the project, together with Samia Jacintho.
Casa Rex has created a series of presentation boxes for the brigadeiros as well as bigger trays and stickers. Seeing as this is an Easter packaging, it's is also limited edition and one of a kind. When seeing this on the shelves, there's no doubt in my mind I would notice it instantly, as it's not your typical Easter bunny with pastel colored eggs under his arm.
D o you agree? Feel free to comment below!
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