SKYY Blue Velvet Vodka

And this is finally April! And there's a lot to cover with spirit and liquor packaging on our list. Let's start off with the SKYY Vodka Blue Velvet limited edition bottle.  These guys truly did something ground breaking for packaging design!

This design blends the world of high fashion with spirits, using the baroque themed pattern with a tangible element of soft blue velvet which invites you, the consumer, to touch and feel.

“We incorporated the baroque pattern into the design because over a year ago when we began the process we felt strongly about velvet baroque patterns to connote style and elegance. However, it had never been done before so we had to innovate the technique. Fast forward to launch time for the SKYY holiday bottle, and baroque the biggest trend at all the fashion shows. So while we were planning our bottle, the big fashion houses were thinking the same thing with their clothing lines. Most of the major designers are integrating baroque details into their collections. Adding the velvet texture to the bottle made it sexy, touchable and holiday-appropriate, and fortunately, on-trend.” Says MDG Creative Director Gabrielle Rein.


It would be a great addition to my packaging collection, if only I can find one somewhere, they are so rare!