Thirstday: Beefeater Gin

This week we're looking at Beefeater Gin of 2012 limited edition souvenir  bottle.  It's really outstanding from the original bottle, which is limited in use of color and design.

The bottle was created by Coley Porter Bell to celebrate the energy and diversity of the real London. "The message in the bottle is that if you want to see the real London this summer you have to take a deeper look."  The red wrapping represents the red of London Buses, phone boxes and pillar boxes, all very unique to London.  A transparent panel in the shape of a Beefeater provides the conventional tourist view of London.

However, if you want to see the real London you have to take a moment to look inside the bottle. On the inner surfaces of the shrink wrap is a montage of images celebrating the diversity of contemporary London life and its creative culture.


Here is what the designers had to say:

“We wanted to create an interesting souvenir for those coming to London this summer and we wanted to stand out from all the other memorabilia,”said Coley Porter Bell design director Stuart Humm. “We thought that the idea of ‘being in the know’, giving an insider’s view of London, was a compelling way to communicate Beefeater’s London credentials. It was a logical step to put the images of London on the inside of the packaging. It adds intrigue, stands out on shelf and is very different.”

This is a very interesting bottle to look at, and definitely  a fantastic way for it to pop out of the normal gin category on the shelves.